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National Spotlight

Financial Resources —Did you know that there are many financial resources that can help people living with breast cancer? Find out more

Voices of Impact™ — Join us here as we continue to share stories that celebrate the women and men who inspire us all.

Fundraising Tips

When cyclists register for the Aspen/Snowmass Ride for the Cure®, they are signing up to support life-saving breast cancer programs and research first and a bike event second. We expect that each rider will take this commitment seriously, and overachieve if possible.

Ride cyclists may be elite athletes or they may be survivors recovering from treatments. Regardless, everyone who participates in the Ride for the Cure®, will go to the starting line with an emotional commitment to helping others and being a part of something larger than themselves. In return, riders can expect to be inspired, to meet new people and become a part of the Susan G. Komen for the Cure extended family.

Ride for the Cure® participants ride because they can, and do so to help others who can’t.

Since 1981, the Susan G. Komen for the Cure has been a global leader in the fight against breast cancer through its support of innovative research and community-based outreach programs. Working through a network of U.S. and international Affiliates and events like the Komen Race for the Cure®, Komen is fighting to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures.

Susan G. Komen Foundation is extremely prudent with the dollars you raise. Last year, administrative expenses were kept at less than 10%. Mission-related activities, including grants and programs related to breast cancer research (22%), education (36%), screening (11%) and treatment (6%), accounted for more than 74 percent of total spending, or $96 million nationally. (The remaining 25% were dollars spent for fundraising—16%, and administration—9%.) Eighty-two cents of every dollar raised is available to fund mission programs and services.


Notable Ride Fundraiser, Spencer Heydt

Spencer HeydtMy name is Spencer Heydt and I have been living in Aspen for three years. I have always been an avid athlete but I didn’t get into road biking until I moved out here from Boston. The scenery of the mountains during the summer is unrivaled by anything else and I soon came to realize the best way to view and appreciate that beauty during the summer is on a bike; there is nothing more stunning and gratifying than biking up to the Maroon Bells.  
As an avid biker and a passionate supporter of the Susan G. Komen cause, I was excited to participate in The Ride For The Cure. I was a rider in both the 2008 and 2009 Ride’s but my fundraising efforts flourished in 2009 and I was honored to become the top fundraiser for the 2009 Ride. I was not expecting to receive such a worthy honor but I am so thrilled I was able to raise that money for such an admirable cause!

And so how did I do it??? When you are passionate about something, people can sense that feeling. The people who sponsored me, sensed my enthusiasm for the cause and for road biking and wanted to support that innate passion. Also, instead of asking for donations, I engaged in casual conversations about the ride, training, etc and by the end of the conversation they asked, “How can I sponsor you?” And lastly, never forget...any donation amount


  Fundraising Tips

When you ask someone to donate to a charity, you are giving them an opportunity to do something good for others, and, in turn, to feel good about themselves.

Start early—as soon as you register—and have fun with this.

Write a personal letter. Tell people why you have made this commitment and how they can help.  Using e-mail can be effective and efficient if the note you write is personal. Be certain to tell folks where to send their pledges.

Set a personal fundraising goal. Suggest a dollar amount or put down options: $25, $50, $100…

Acknowledge each sponsor with a personal note of thanks. Tell them something memorable about the ride. This will certainly be remembered if you ask for their support next year.

Make Giving Easy—if you send a letter, enclose a self addressed, stamped, return envelope. Enclose a credit card pledge form.

Feel comfortable widening your personal mailing list. Create a database. Include friends, old neighbors, former classmates, friends of the family, members of clubs, committees, fraternities, etc.

 
Read some fundraising tips from some of our highest fund-raisers over the years
Supporter Solicitation Sample Email #1
Supporter Solicitation Sample Email #2